Many young entrepreneurs are so focused on the work they do that they don't pick up on the subtle differences between an excellent networker and a poor one. Here are a few tips that I have picked up by participating in networking events such as the Oklahoma Venture Forum.
Wear your name tag on the right.
This tip was given to me by one of the founders of an extremely successful securities company. When at an event, wear your name tag on your right side so that when shaking someone's hand, they can easily find your name. This helps them to remember your name; it also removes the awkward feeling associated with not knowing your name if they've been introduced to you before.
Introduce yourself to new people.
This one can be extremely difficult without practice. Networking is about meeting new people, learning about new businesses, and making others feel good about themselves. If you never branch out and introduce yourself to new people, accomplishing your goals will be much more difficult. Having a tough time introducing yourself? Here's how I do it:
- I find a person I'd like to meet.
- Make my way to that person, and take note of whether they are engaged in a private conversation.
- If not, listen in, or join in.
- When the opportunity presents itself, I simply extend my hand and say "Brad Fair."
That four step process seems difficult to those who haven't practiced it, so I encourage you to practice EVERY chance you get!
Find out your acquaintance's line of work.
This one is pretty easy. It should go something like "So, Bob, tell me about the work you do." It's even easier when their name tag has their company name on it: "Joe, I see you work with the University. What do you do there?"
Take note of what they say, too. I have met people whose services I needed shortly after meeting them. I have also referred friends to people that I have met, which is a win-win situation for every party involved (read on).
The priceless question.
This is the pièce de résistance for young entrepreneurs. This question will thrill your acquaintance, and make them happy to have met you. It works so much better when you actually make use of its answer, too. The question:
"How can I tell if somebody is a good prospect for you?"
Your goal here is to be able to refer this person business. This single question has often been the difference between somebody remembering my name and business, and someone forgetting who I was the moment I walk away. Also, any time you can refer somebody to an acquaintance, they will think very highly of you - after all, you've just helped put money in their pocket!
I know that networking can be hard, especially for those who are shy. The only way to get better at networking for business is to do it constantly. Don't worry if you make a weak impression at first. The thing about weak impressions is you get to try again after they forget who you are! Try for a strong positive impression by following the steps I've outlined above.